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Practical tips on content-marketing, web analysis, and web design

Why does your business really need a website

January 25, 2018

Why having website is required for any company in the modern world? How can a website help you in developing your business?

Remember, what do you do when you want to find something - a service, a product, the address of a cafe, a store, or a company? To go to the Internet “to google” it!

You don’t buy today’s newspaper with ads, you don’t turn on the TV or radio. You just “google” it online! Then you navigate to the right site and you study offers in more detail.

So which business objectives does a website help you solve?

1. Provides general information about the company

Imagine that any user at any time of day or night anywhere in the world can instantly receive all the information needed about your company.

— Scope of company’s activity
— Services
— Products
— Contact information
— Driving directions
— Information about the work completed
— Feedback from other clients about you
— Information about grants, awards
— Technology used for manufacturing
— Feedback forms for finding out specific questions that are of interest for this particular user
— Constantly updating news archive

The amount of information may be so vast, that you won’t fit it in a regular brochure or newspaper ad. A website helps to organize information and present it in the most convenient way.

2. Advertises company’s products and services

Any company’s website automatically becomes a marketing tool. And the cost of this advertisement is a lot lower than ads on the TV or radio.

Remember how much you would pay for advertising on the radio? $500-1,600 per week? How about a roadside billboard? $700-2,500 per month?

For a website, you would pay once and it works for you 24 hours a day, 7 days a week, 365 days a year.

Statistics show that real results from online marketing are most noticeable for small and medium-sized businesses: the amount of clients increases by an average of 15-20%.

A site is an incredible tool for promotion practically without spending money on printing, paper, postal expenses, etc.

Each day we look at newspapers, listen to the radio or watch TV less often, replacing these media with the Internet. Isn’t it something to think about?

3. Creates a positive image

Website is a company’s business card. Its availability reveals that it is open, reputable, successful, and modern.

All large companies already have their own websites. Small and mid-sized business representatives are also starting to realize the necessity of building their own web-resource in order to make their company stand out among others engaged in similar activities.

Website availability not only inspires user’s respect for the company, but also reduces competition from other companies, who do not have an online presence, and as a result it increases credibility and image.

4. Helps to get feedback

No other tool except the website allows you to interact so quickly and easily with potential or current clients, partners, dealers, etc.

Feedback form and email correspondence with clients, voting, etc are some of the most important tools which can be provided by a website for interactive communication.

While brochures, pamphlets, audio and video may only inform your clients about goods and services, the feedback form will allow you to find out what is it that your potential customers really want.

You can invite site visitors to participate in the voting, not for nothing, but for a reward, in order to raise their activity. Such campaigns may create a chain of conversations in your favor, and the glory of your business can instantly spread around the area.

With the help of a website you can receive practically any statistics about your visitors - their age, gender, interests, and even the brand of their cell phone.

With help of email you can arrange newsletters, reminding clients about your business, offering them participation in promotions and offering personal discounts. Also, you can see which of them read your emails and what drew their interest, even if they did not respond to you.

As you see, the possibilities are endless.

Conclusion: Today the world of successful people is stepping into Internet in order to develop their business. In the 21st century, owning a website is becoming critically important for any business. Website is used to advertise, sell, and promote your ideas, so if you still don’t have it, you are at risk to fall behind your competitors in the near future.

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